Letters to America

Saturday, February 21, 2004


Disney UK

A bold new Chief Excecutive takes over a well loved family brand name with an illustrious history that has fallen on hard times. He brings in a dedicated and talented young team, and in the early years it looks as though they have turned the ailing giant around. There are some big successes and huge box office. The numbers look very good. Audiences and investors are happy.

But the CEO starts to believe that everything he says is right. He is on a mission and anyone who disagrees is just not getting it . The dissentors have to get with the programme or get the hell out. This includes many of the young men and women who helpeld him turf out the old management and make such an impression in the glory days. The charming young CEO starts to develop a temper. What's more he doesn't even look young any more. He is part of yesterday, not tomorrow.

Now the CEO is embattled and there is talk of takeovers and corporate regicide planned by his ex-acolytes and one or two people who have hung on in there on the Board - ready with the knife. But the CEO is tough, and there may be just one last chapter to the story. It could be a cliffhanger. Perhaps Disney should by the rights to both Eisner and Blair's life stories.


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