Posted 2:24 AM by Paul
Labour Brand is Devalued

It has just been announced that Labour Party membership is falling rapidly. Apparently all those people who resigned will receive a letter from The Great Leader. As if a pleading missive from Tony will make any difference.

Labour is in deep trouble because it has drifted away from its core brand values. Social solidarity and hope for the future have been replaced by the simplistic mantra - Trust Tony He knows Best.

Follow the Leader is not a credible call to action for educated self-sufficient adults in a consumer society. The product we once trusted but felt was in need of some refinement , has changed beyond all re-cognition. As a result we are voting with our wallets.

There is also literally no point at all being a member of the Labour Party. Members have no say in policy or tactics and are simply called upon to endorse the strategic vision of the CEO, a middle aged change manager who lectures shareholders in exasperated tones as if they were naughty school children. Shareholders in Disney or Eurotunnel have far more access to democracy than Labour Party members. Any benefits of supporting Labour can be achieved without the financial or emotional burden of being a member. At election time we can choose the product that best suits our beliefs and needs. A hard working local Labour councillor for the Town Hall - but a Lib Dem for Parliament.

The Labour Party now needs to change its senior management team and CEO with a big thank you for the glory days of 97-99 when they delighted consumers and shareholders alike . But that was then, and this is now. If Labour fails to wield the knife, share values will plummet and millions of consumers will shop elsewhere.